Pivotal Events

Pivotal Events was founded in 2002 by the company's president, Tracy Kwiker, as a full service association management company. Tracy selected the association management industry as a result of a decade of volunteer leadership on behalf of a broad spectrum of alumni associations and professional societies, including the Harvard Business School Association of Southern California, the Harvard Business School Club of Puget Sound, and the Forum for Women Entrepreneurs. Since it's founding, Pivotal Events has provided full service association management for several Southern California chapters of Young Presidents' Organization (YPO) and World Presidents' Organization (WPO), as well as for other large-scale professional associations. As a result of this experience, Pivotal Events has the in-house expertise to offer clients a turn-key event solution, from venue and vendor logistics to resource procurement, large-scale speaker coordination, marketing collateral creation, website development, sponsorship development and coordination, marketing promotion, insurance procurement, legal compliance, accounting services, and event registration.

Tracy E. Kwiker
President & Founder
tracy@pivotalevents.com

Tracy Kwiker has a successful 15-year track record in event management, operations, and marketing. As the founder and president of Pivotal Events, she provides event production and meeting planning services focused on maximizing the financial and business return for her clients.

Prior to founding Pivotal Events, Tracy served as the Director of Customer Relationship Management for Mercata, Inc., an e-commerce start-up where she developed and managed the company's retention and installed base marketing programs. Before joining Mercata, Tracy spent three years with Toys R Us, during which she managed store operations for 13 stores in the Pacific Northwest representing $135 million in sales volume. Tracy started her professional career in Moscow, Russia, serving as Director of Marketing for Perestroika Joint Venture, the first Russian-American joint venture dedicated to developing, leasing, and managing commercial real estate to multi-national companies.

For over a decade, Tracy has contributed her time and expertise as a volunteer leader for numerous professional organizations and charities, including the Harvard Business School Association of Southern California, the Harvard Business School Club of Puget Sound, ProVisors Growth Group, the National Council of Jewish Women, and the Forum for Women Entrepreneurs.

Tracy graduated with a Bachelor of Arts from Tufts University where she was awarded Summa Cum Laude and Phi Beta Kappa. Tracy received her MBA from Harvard Business School in 1995.