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Tracy E. Kwiker
President & Founder
Tracy Kwiker has a successful 20-year track record in general management, operations, and marketing. Tracy founded and successfully grew Pivotal Events, a full-service event management company partnering with corporate and nonprofit clients to produce business meetings and events that focused on maximizing the financial and business return for her clients. |
In July 2010, after more than 8 years in business, Tracy made the decision to close Pivotal Events to join PsomasFMG, a developer of large-scale solar installations for public agencies and municipalities as the company's Vice President of Asset Management. As a founder of one of PsomasFMG's two joint venture partners, FIRST Management Group, Tracy assisted in the original project work that led to the establishment of PsomasFMG.
Prior to founding Pivotal Events, Tracy served as the Director of Customer Relationship Management for Mercata, Inc., an e-commerce start-up where she developed and managed the company's retention and installed base marketing programs. Before joining Mercata, Tracy spent three years with Toys R Us, during which she managed store operations for 13 stores in the Pacific Northwest representing $135 million in sales volume. Tracy started her professional career in Moscow, Russia, serving as Director of Marketing for Perestroika Joint Venture, the first Russian-American joint venture dedicated to developing, leasing, and managing commercial real estate for multinational companies.
For over a decade, Tracy has contributed her time and expertise as a volunteer leader for numerous professional organizations and charities, including the Harvard Business School Association of Southern California, the Harvard Business School Club of Puget Sound, ProVisors Growth Group, the National Council of Jewish Women, and the Forum for Women Entrepreneurs.
Tracy graduated with a Bachelor of Arts from Tufts University where she was awarded Summa Cum Laude and Phi Beta Kappa. Tracy received her MBA from Harvard Business School in 1995.
The Pivotal Events office has permanently closed. The company is no longer able to respond to prospective client- or vendor-related issues. To reach Tracy Kwiker for personal or other matters not related to Pivotal Events, please call her cell phone or reach out to her via LinkedIn.
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